My first iPhone Game (UFO Invader) was released just one week ago as a $0.99 paid app. It’s also a bit of an experiment so I included an ad at the bottom of the the menu screens...

The GAMESbrief guide to marketing and gaming has been very popular, and huge thanks to everyone who has shared it via Twitter, email and Facebook. There has been some negative response though. In particular, some people took...

If you use the terms gamifying, advergaming, transmedia, in-game advertising and game-making interchangeably, STOP! Stop right now before you waste your time, your client’s money and the efforts of whichever partner you commission to make the wrong product. Read...

Exent is a business that makes money in an old world of gaming. They’re not focused on fighting against the free-to-play virtual goods business models of Facebook and browser-game companies like Bigpoint. They are still trying to...

I blogged on Monday about a Mobclix report that suggests a successful advertising-funded game can generate $4.00 per active user (or possibly unique user, there is some confusion here). Adam Green of Assyria Games Studios had this...

Mobclix, the mobile ads optimisation company, has released a startling infographic. It sets out the amount of money a developer can expect to make per user per month from its games on iPhone and on Android. It...

Warning: I’m about to praise nDreams for a successful Alternative Reality Game. I sit on the board of nDreams. Secret Lewis has been running since March 2010, and has been played by over 600,000 people. It started...