On Friday, Stew Hogarth kicked off a debate on Twitter. It focused on whether product or marketing was more important, with Stew making an impassioned case that if you don’t have any money, the product is the...

This chart from advertising “yield optimisation platform” Improve Digital shows the make-up of the online advertising industry. That’s a lot of business types. And a lot of companies. It’s a complicated world. If you want to make...

Evony has responded to my declaration of war on their ads, saying that they are trying to clean up their act.

I’ve had enough. I want the Evony ads gone from GAMESbrief. They aren’t relevant to my audience and there are far too many of them. I used the Competitive Ad filter in Google AdSense and added evony.com....

I saw an announcement from a casual games company that made me sit up and take notice for the first time in ages. Exent runs Free Ride Games, a casual gaming site with 2.1 million monthly users....

This is a guest post from Matt Willifer Earlier this year, in an act of uncharacteristic bravery, I gave up my job as Head of Planning at M&C Saatchi, and threw in my lot with a group...

The games industry still needs to learn how to deliver compelling narrative. While this example, from the advertising industry, is not exactly sophisticated, it made me laugh. But my question for you: is the games industry more...