GamerDNA has been through several iterations in its life. The social network and gaming community started life as Sparkforge Entertainment before changing its name to GuildCafe as it focused on the burgeoning MMO market. It even attracted...

Zynga’s fabulous growth story at Farmville is not all about virality. Earlier this month, ComScore released figures for advertising on social networks. Zynga spends 97% of its advertising budget on social networks (not surprisingly, given that it...

John Carmack has announced that in-game advertising was not remunerative enough to support id software’s web-based version of Quake and a premium service is on the way. Does this mean that the days are numbered for high-quality...

Barclaycard’s Waterslide Extreme Game has made it to the top of the App Store. Over 2 million downloads of the free game, 16 million “engagement minutes” and one very happy advertiser. But did they get a good...

Screen Digest has just released a report covering the in-game advertising market in detail. The report focuses on dynamic advertising (i.e.: that which uses proprietary networks like those operated by Massive, IGA and Double Fusion) and views...

Microsoft continues to make good on its promise to cut 5,000 jobs. Following the 1,400 job losses earlier this year (with many redundancies in Microsoft’s games division), Steve Ballmer, CEO of Microsoft has announced where the hammer...

Quake Live will launch its open beta today, paving the way for FPS action in an ordinary browser. Quake Live has the potential to revolutionise first person shooter gaming in much the same way that the original...