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  • Gamejacket offer new revenue model for casual games

    Gamejacket is a new company that offer an innovative way for casual games developers to generate revenue. Developers upload the game to GameJacket and get back a wrapped file. That wrapped file is freely distributable and hosted...

    • Posted 16 years ago
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  • Online advertising in decline?

    A surprise profit’s warning from ValueClick, an online advertising network, and troubles at Ebay are the latest harbingers of difficult times ahead for the online advertising market. According to the Financial Times, ValueClick saw its share price...

    • Posted 16 years ago
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  • Advertising slump continues

    In the UK, the Financial Times reports falling advertising revenues hitting share prices across the media sector. Trinity Mirror fell 28% while other newspaper groups and ITV also saw substantial falls. To an extent, the strong background...

    • Posted 16 years ago
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  • Using games as a marketing tool

    For those of you whose games development life doesn’t involve buying and selling ads, be grateful. It’s a thin-margin and high-intensity business which, while vital, can be both overwhelmingly busy and soul-destroying. So kudos to Intergi, a...

    • Posted 16 years ago
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  • $140 CPM for ad-sponsored games. That’s pretty aggressive.

    Wild Tangent CEO Alex St. John declared at a recent conference that in-game advertising is dead. Long live in-game advertising.

    • Posted 17 years ago
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