- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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The end of permission
Permission is a theme I expect to return to often during the rest of the year. How the Internet has ended the primacy of the distributor in favour of the creator, and hence eliminated the need to...
- Posted 14 years ago
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Get the PR right
At Develop in Brighton, Johnny Minkley of Eurogamer TV hosted a panel of 2 PR-types (Simon Byron of Premier PR and Hugo Bustillos from Sony) and two journalists (Tim Edwards, editor of PC Gamer and Rory Buckeridge,...
- Posted 14 years ago
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Top ten marketing tips for AAA games
At the GameHorizon Conference earlier this week, Tom Rothenberg (@ryujinXV), managing partner of McCann Ericson UK, gave a talk on how to achieve a successful marketing campaign in this social-networked media environment. Tom oversees the Microsoft account...
- Posted 14 years ago
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World of Love: 10 things that may be true
At World of Love, Simon Oliver of HandCircus, designer of Rolando made a presentation about 10 things that may be true about being an independent developer. He ended with an exhortation that I wholeheartedly endorse: GO MAKE...
- Posted 14 years ago
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Why it’s time to stop wondering “where should we go from here?”
Why are start-up strategy sessions so myopic? I spend a lot of time with companies thinking about the long-term strategy. And in every case, they start with the wrong question. They ask “Where should we go from...
- Posted 15 years ago
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Developers: Stop trying to sell levels. The public don’t want them.
I spend a lot of time talking to games developers about downloadable content. And they always say “We’re going to make bonus levels and maps and sell them as downloadable content”. Which is a terrible idea. it’s...
- Posted 15 years ago
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An idiot’s guide to building a web business
I’m not calling Dave McClure an idiot. Far from it. His presentation to last year’s Seedcamp on the basics of building a web business is inspirational. He calls it Startup Metrics for Pirates – AARRR! (He did...
- Posted 15 years ago