GTA has made $1 billion in the first week. But from here on in, we have two console generations to support at the same time that mobile/casual/tablet and so on is taking off. Is GTA V the...

What is the most common marketing mistake you see in the industry? A lot of people struggle to get their games noticed in this crowded market, but they can still be a bit squeamish about actually engaging with...

I've had a couple of meetings with smart, trusted contacts in recent days where they've predicted a walloping great crackdown on IAP in kids' games, and that advertising is going to offer the only sustainable business model...

This generation’s Call of Duty will be a freemium title. Do you agree? Please show your workings.

Mobile Mario must surely be on the agenda in Nintendo Towers. If it isn't - oh dear.

You run a big games company. You have the Star Wars licence to release a game on tablets and phones to coincide with the next movie. The game will definitely have IAP to provide variable pricing over...

What do you think the impact of sunsetting games will be on consumer comfort with spending money on virtual goods. Is there a “good” way of shutting down? Is it an inevitability of online games, particularly in...