I will shortly be writing a piece for MCV, the UK games industry magazine that is heavily read by retailers, about free-to-play. I was told that the journalists at MCV are often told that the UK just...

In the GAMESbrief rules, I propose that developers should make sure that customers can spend at least $100 in a game, mainly because to designers who are new to free-to-play, this seems like a staggeringly high amount....

While other companies in the console games business are struggling to adapt, Nintendo has so far defied expectations - most notably by managing to sell tens of millions of 3DS consoles, despite the ubiquity of smartphones and...

Electronic Arts and Zynga are locked in a court battle in the USA, with EA accusing Zynga of "persistent plagiarism" while Zynga counters that EA's actions are "anticompetitive". In the broader picture, we can probably all agree...

Following Gasketball’s well-publicised problems, Tadhg Kelly argued the developer’s difficulties stemmed from misunderstanding freemium. To Tadhg, freemium is all about “earning repeat business”. Via Twitter, Benjamin Cousins disagreed, arguing that the first purchase is the priority for...