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If your customer acquisition cost is $1, you can't make money charging $0.99 for your game. The key is to change your thinking. Think of your game as the top of your sales funnel, not the bottom.

This is the third post in a series I’m calling ARM yourself. Once you’ve acquired customers, you ought to keep them, right? It’s amazing how many games companies don’t think like this. How much effort they put...

This is the second post in a series I’m calling ARM yourself. Acquisition used to seem so easy. You simply added a button called “Invite your friends” on your website. They all clicked on it, you sold...

Building a sustainable online business is tough. There are so many aspects from getting customers to serving them to making money from them that it can be very easy to be overwhelmed by all of the ideas...

I sometimes get companies saying to me words to the effect of: “We’ve just launched our game and it only has 1,000 users. It’s a DISASTER.” And I say to them.: “It may be a disaster. It...