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The definition of transmedia: is it just brand extension?
The GAMESbrief guide to marketing and gaming has been very popular, and huge thanks to everyone who has shared it via Twitter, email and Facebook. There has been some negative response though. In particular, some people took...
- Posted 13 years ago
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Gamification. Advergaming. Transmedia. The GAMESbrief guide to marketing and games.
If you use the terms gamifying, advergaming, transmedia, in-game advertising and game-making interchangeably, STOP! Stop right now before you waste your time, your client’s money and the efforts of whichever partner you commission to make the wrong product. Read...
- Posted 13 years ago
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