- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
-
Have games companies finally realised that audiences are more important than genres?
I saw an announcement from a casual games company that made me sit up and take notice for the first time in ages. Exent runs Free Ride Games, a casual gaming site with 2.1 million monthly users....
- Posted 15 years ago
-
Social gaming comes of age: Social gaming companies trouser half a billion dollars in just one week
For anyone who thinks that social games are not real business, last week proved them so wrong. Between 10th and 17th November nearly every major social games company raised money or was bought, and one or two...
- Posted 15 years ago
-
Playfish must be important – even Reuters want a TV interview with CEO Kristian Segerstrale
Here’s one minute and fifty five seconds on how mainstream – and financially important – Playfish has become if Reuters wants to interview the CEO.
- Posted 15 years ago
-
Feeding the funnel – turning users into profits
As I work with my clients, I’ve realised that all of them are trying to do the same thing. They want to pour users into the top of the business and get profits out of the bottom....
- Posted 15 years ago
-
Surprising move: PopCap raises $22.5 million
PopCap has raised $22.5 million, the first time it has taken outside investment. The investment in the makers of casual games like Bejewelled was led by Meritech Capital Partners. Typically, investors put money into businesses which have...
- Posted 15 years ago
-
Will EA be the first major games publisher to focus on digital casual at the expense of full-price casual games?
Casualgaming.biz has a thought-provoking article based on recent comments from John Riccitiello. In a leaked internal memo, published by Bloomberg, Riccitiello says that Madden 2010, “one of our highest-rated and best-marketed Madden titles in years” had disappointing...
- Posted 15 years ago
-
Social games market worth $1 billion annually, says Playfish
That’s the bold claim from Playfish co-founder Sebastien de Halleux in an interview with the Financial Times this morning. His claim is an estimate “based on average revenues of $1 per month from the 20 per cent...
- Posted 15 years ago