- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
-
[Gamesbriefers] Should you market children’s apps with demos or trailers?
I think the best model for children's apps is a demo with a paywall. I know it's an old model and not in vogue, but I think it's ideal. Parents can let their kids try the game without...
- Posted 11 years ago
-
[Gamesbriefers] Should you monetise children’s apps with ads?
I've had a couple of meetings with smart, trusted contacts in recent days where they've predicted a walloping great crackdown on IAP in kids' games, and that advertising is going to offer the only sustainable business model...
- Posted 11 years ago