- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
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China now generates higher ARPU from its games than the US, South Korea or the UK
AppAnnie has just released a report on Average Revenue Per User in five major regions (Japan, China, the US, South Korea and the UK). Annoyingly, it doesn’t give actual ARPU numbers. Instead it indexes them to give...
- Posted 8 years ago
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How much does an American spend on mobile games? Less than a Chinese person
SuperDataResearch has just released some fascinating statistics on conversion rates and ARPPU of mobile games, comparing the behaviour of players in the US and China. Their conclusion might not be what you expect: American has higher conversion...
- Posted 11 years ago
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Monetisation in different marketsThis is an extract from a white paper by inMobi. Download the full white paper here The first decision in a monetization strategy starts with understanding which types of games are popular in which regions. For example,...
- Posted 11 years ago
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Going global with local help
Deputy Editor Zoya Street has been trying to make sense of the bewildering array of platforms and services available to mobile game developers. In this post, he looks at four companies helping developers to publish their games...
- Posted 11 years ago
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Freemium revenues have increased 4x on iOS in 12 months
60% of social games monetisation comes from virtual goods. Ustwo's Whale Trail has achieved an eightfold increase in number of downloads per month since switching from paid to free. 85% of players do not return after the...
- Posted 12 years ago
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Every moment of every day, 2 million Chinese people are playing games
If you ever doubted that China is the mainstay of online gaming, the Financial Times dispelled it this morning. 2 million young Chinese playing games at any moment 64 per cent. of all Chinese Internet users are...
- Posted 15 years ago
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Chinese gamers are pro-democracy, anti-microtransactions and hate “over-commercialisation” Who’d have thought it?
Tiananmen Square, eat your heart out. Nothing gets a gamer so riled as “suits” messing with their favourite franchise. So when a new version of The Legend Returns was launched, with shocking features such as allowing players...
- Posted 15 years ago
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- Posted 11 years ago
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[Video] Design Rule 4: Build Complexity in LayersContinuing our series of videos introducing GAMESbrief’s Design Rules...
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[Video] Nicholas explains F2P Design Rule No. 3
The third rule in GAMESbrief’s Design Rules for Free-to-Play...
- Posted 12 years ago
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Subway Surfers has more monthly players than League of Legends, and other new statsDeputy Editor Zoya Street has added another round of...
- Posted 10 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 10 years ago
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 10 years ago
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Is Microsoft buying Activision market share?
I’m spending some time getting back up to speed...
- Posted 2 years ago
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Web 3.0: Crypto-currencies, the blockchain, NFTs and pay-to-earnCryptocurrencies, the blockchain, NFTs and pay-to-earn: 4 separate growth...
- Posted 3 years ago
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Cryptocurrency, NFTs and pay-to-earn: the new world or a gigantic Ponzi scam?
Twice in my career, I have been at the...
- Posted 3 years ago