What kind of ARPPUs are typical in different parts of the world? How much should you pay to acquire a user? How many users can you expect to spend money? The latest updates to the spreadsheet benchmark...

This is a guest post from Shyamal Dave of Mech Mocha, an independent free-to-play studio based in Ahmedabad, India. A decent number of downloads is a good head-start and a very good reason to throw a boat-party...

Part of the beauty of licensing is that a genuine measure can be taken of the popularity and target demographics of a prospective licensed property – something that cannot be done with a title and characters newly...

One way that mobile developers and publishers can get their games noticed and potentially lower their customer acquisition costs is through content licensing, using well-known and recognizable intellectual property – characters, stories and brands from movies, TV,...