How much should I be spending on acquisition? This is the page where we will collect benchmarks for advertising spending.

FourBros Studio began developing Taptitude early in 2011. This article is going to look back over the last year as the game has evolved to see how far we've come and how we got here. ...

At Kiloo, we’ve been experimenting with mobile ad networks since we first launched Whac-a-Mole on iOS in 2009. We use advertising as a secondary monetising tool in both Frisbee® Forever and Bullet Time HD, and are constantly but...

I am not a believer in the ad-supported business model. Too many people (mainly those working in traditional media) believe that free=ad-supported. This is flawed, and wrong, and dangerous for your business. Here are my five reasons why...

Wild Tangent CEO Alex St. John declared at a recent conference that in-game advertising is dead. Long live in-game advertising.