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20 million downloads later: What First Touch Games has learned about free-to-playScore! was part of Apple’s 12 Days Of Christmas promotion, in which over the course of 12 days a different piece of paid content is given away for free. Score! was only one of three games included...
- Posted 12 years ago
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[Gamesbriefers] How much friction should there be in F2P games?
When designing F2P games, how do you decide how much “friction” to build into the game to drive monetisation without hurting retention, and who has done it well?
- Posted 12 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
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Zynga’s conversion rate
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