- ARPDAUPosted 12 years ago
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- Your quick guide to metricsPosted 13 years ago
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[Gamesbriefers] Should you monetise children’s apps with ads?I've had a couple of meetings with smart, trusted contacts in recent days where they've predicted a walloping great crackdown on IAP in kids' games, and that advertising is going to offer the only sustainable business model...
- Posted 11 years ago
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[Gamesbriefers] How should Apple help parents control their kids’ IAP spending?
What should Apple and other platform holders do to eliminate the criticism that IAPs are bought by mistake and what are the best practices that developers should follow to keep their games on the right side of...
- Posted 12 years ago
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[Gamesbriefers] How would you save Zynga?
It was recently reported that Zynga’s market value was less than the value of its cash holdings and the property it owns in San Francisco. If you were suddenly asked to replace Mark Pincus, what would you...
- Posted 12 years ago
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[Gamesbriefers] Can narrative-led games be free-to-play?
If free-to-play becomes the dominant business model for platforms that encourage longer play times and less 'snacking' (such as consoles or PC), how can rich, 8+ hour single-player narrative games (such as Half-Life 2, Tomb Raider or...
- Posted 12 years ago
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[Video] Nicholas explains F2P Design Rule No. 3
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
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Web 3.0: Crypto-currencies, the blockchain, NFTs and pay-to-earnCryptocurrencies, the blockchain, NFTs and pay-to-earn: 4 separate growth...
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