- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
-
[Gamesbriefers] Are sexist ad campaigns an inevitable result of A/B testing?
Quick note: the image to the right is a genderswapped parody produced by staff at free-to-play game studio Meteor. The story behind it is amazing. You should go read it at the Hawkeye Initiative. Question: I wrote...
- Posted 11 years ago
-
[Gamesbriefers] Can you get the immersion of console games on mobile platforms?
Question: We still hear people saying that the only way to get a truly immersive experience is on a large screen that dominates your living room with a controller in your hand. Is that true? Can you...
- Posted 11 years ago
-
[Gamesbriefers] Should you monetise children’s apps with ads?
I've had a couple of meetings with smart, trusted contacts in recent days where they've predicted a walloping great crackdown on IAP in kids' games, and that advertising is going to offer the only sustainable business model...
- Posted 11 years ago
-
[Gamesbriefers] How do you decide whether you should put ads in your games
Should developers focus on honing their IAP strategy or stick ads in the game? How should they decide?
- Posted 12 years ago
-
[Gamesbriefers] Low to high, or high to low?
A GAMESbrief reader asked whether he should list his virtual currency from most expensive to least expensive in his store, or the other way round. What advice do you have for developers thinking about how to lay...
- Posted 12 years ago
-
[Gamesbriefers] Should you lead on iOS or Android?
If you were starting development on a brand new tablet/mobile game for a new studio, would you lead on iOS or Android and why?
- Posted 12 years ago
-
[Gamesbriefers] Is alcohol-enhanced spending a problem?
I’ve been playing Hay Day and enjoying it. Level 32 if you’re interested. I’ve even spent money (2 sets of £2.99, which I spent on upgrading my production buildings and storage so they could do more while...
- Posted 12 years ago