Some thoughts from Deputy Editor Zoya Street on business models and values. In a recent PBS game show episode, host Jamin Warren makes a provocative argument in favour of free-to-play. He suggests that even hardcore gamers would...

There will always be operant conditioning driven games that will work. Ultimately, if it is going to be sustainable, developers need to look at increasing the game experience in three different areas.

In this post, Deputy Editor Zoya Street shares an opinion on free-to-play in indie games. I love Ridiculous Fishing. It’s a charismatic, unpretentious game with a beautiful aesthetic and a core loop that can’t fail to put...

I consider myself, emotionally, as a true fan, not a whale, even if my spending has not yet reached whale levels. There is one thing troubling me though. Each time I bought currency, I had had a...

Should I go Free-to-Play (F2P)? It’s a simple question but the answer may be more complicated.