- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
-
[Gamesbriefers] Are sexist ad campaigns an inevitable result of A/B testing?
Quick note: the image to the right is a genderswapped parody produced by staff at free-to-play game studio Meteor. The story behind it is amazing. You should go read it at the Hawkeye Initiative. Question: I wrote...
- Posted 11 years ago
-
Evony repents?
Evony has responded to my declaration of war on their ads, saying that they are trying to clean up their act.
- Posted 14 years ago
-
Declaring war on Evony ads
I’ve had enough. I want the Evony ads gone from GAMESbrief. They aren’t relevant to my audience and there are far too many of them. I used the Competitive Ad filter in Google AdSense and added evony.com....
- Posted 14 years ago
-
Are EA trying to emulate Evony?
I saw this ad on GAMESbrief today: It’s a rotating ad, and when I watched it rotate through its (too long) sequence, I discovered it was for Lord of Ultima, EA’s free to play version of my...
- Posted 15 years ago