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What’s the lifetime value of an ad-funded gamer?
Exent is a business that makes money in an old world of gaming. They’re not focused on fighting against the free-to-play virtual goods business models of Facebook and browser-game companies like Bigpoint. They are still trying to...
- Posted 14 years ago
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Have games companies finally realised that audiences are more important than genres?
I saw an announcement from a casual games company that made me sit up and take notice for the first time in ages. Exent runs Free Ride Games, a casual gaming site with 2.1 million monthly users....
- Posted 15 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 10 years ago
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