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- Your quick guide to metricsPosted 13 years ago
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Spend like the world is watching #f2ptoolbox
The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give high-spenders an audience of admirers. For a full explanation, see the complete book: available...
- Posted 10 years ago
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How many days can you retain a player?
I’ve been watching a number of different games take different approaches to daily rewards. Some offer a bonus for coming back. Some offer escalating bonuses. Some give you a spin of a wheel to win a prize,...
- Posted 11 years ago
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Don’t release a 99c game #f2ptoolbox
The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: go free or go expensive, but don’t cap your ARPPU at $0.99. For a...
- Posted 11 years ago
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Free should mean free #f2ptoolbox
The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: free-to-play games should really be free, with no catch or take-backsies. For...
- Posted 11 years ago
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The returning god: don’t make me tidy my room when I come back
Regardless of what platform it’s on, clicking on a game icon should make me feel good.
- Posted 11 years ago