When Alex Welch, founder of Photobucket, and I started Slime Sandwich, Club Penguin was reportedly worth $700M and I’d just received a cute little sheep on Facebook. Looking to launch an online game, we knew F2P would...

Zynga's shares have fallen by 11.4% in the fast few minutes since Facebook started trading in the US. I'm kicking myself for not seeing this coming.

The golden rule for social marketers is “Go where your customers are.” It’s no longer cost effective to drag them to you - you need to go to them.

I just opened up Triple Town on Facebook for the first time (I’ve been playing on iOS) since developers Spry Fox partnered with publisher Playdom. I was immediately greeted by this cross-promotion bar across the top of...

Is Facebook having an AOL moment? While traditional businesses are beginning to think that Facebook is a real company that is here to stay, has it passed its moment of maximum importance in the world? Is Facebook...

My RSS feeds, tweet stream and favourite websites are all awash with news of Facebook’s IPO. But I also picked up questions at a much more basic level like “What is an IPO?” So why did Facebook float,...

"This not the end. It is not even the beginning of the end, but it is, perhaps, the end of the beginning." It's time for Facebook games to level up.