Where are social games going in the next few years? The panelists and speakers at the Social Games Summit were keen to speculate and debate. Here are some short, simple ideas.

The writings are on the wall. Zynga has won Facebook. Facebook is over. And Facebook is very afraid. At the Social Games Summit, it was generally agreed that virality never comes for free anymore, and the rising...

The GAMESbrief revenue forecasting spreadsheet is aimed at forecasting gross revenues. Many people have asked me to include the cut taken by the platform holder since, in effect, these costs are always taken out.

At the Social Gaming Summit in London yesterday, Julien Codorniou, European head of gaming partnerships for Facebook, gave a keynote on the power of the graph. For me, the presentation revealed more about Facebook’s fears than its...

Glance at the Appdata chart for Cityville and you’d be forgiven for thinking that Zynga had a terrible weekend. MAUs fell from around 75 million to around 55 million on a single day. If you thought the change...

Is the writing on the wall for Facebook.com. Even as Facebook powers through 800 million users to become one of the largest networks of humans on the planet, is the role of the place that started it...

In this final part of the indie marketing series I’ll be analysing some hands-on ways to get the word out about your game. The first two parts have been about analysing the existing marketplace and building your...