The idea of permission marketing is to build a following by finding a cause that early adopters care about. Then build a platform to share your ideas about that cause, the gift of which gains their permission...

I’ve been doing some analysis of Facebook games over the past year. In particular, I’ve been looking at the engagement rate (DAU/MAU) for Facebook games. Between December 2010 and September 2010, engagement has fallen by around 25% for...

I’ve been working on a number of games over the past two years, but only a few (such as Stronghold Kingdoms and the Aurora space in PlayStation Home) have been launched yet. I’m really pleased that Beauty...

If Facebook games are an arms race, then Zynga have clearly won it. They have more users than their next nine competitors combined and a lock on cross promotion that can’t be beaten. Only Zynga is able...

Michel Guillemot, CEO of mobile game publisher Gameloft, believes that the future of social gaming is on mobile phones and away from Facebook. That’s what he told investment bank Berenberg in a recent interview, and published in...

Back on 13 May, Nicholas wrote a post slamming the Facebook game N.O.V.A. ELITE for having a minimum specification, control layout sheet and loud music. All cardinal sins, he argued, of a social game. I disagreed with...

For the last year, people have been asking me where are the big growth opportunities in games. I’ve answered Turkey and the Middle East. They are huge markets that have historically been of limited interest to traditional...