- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
-
Benedict Evans’ annual technology presentation
Benedict Evans of Andreesen Horowitz seems to be taking over from Mary Meeker as the “thinking person’s guide to the future of the internet”. His annual presentation, delivered at 100 mph, is very good. I was astounded...
- Posted 6 years ago
-
Heroes and Zeroes–were my 2011 predictions right?
At the London Games Conference 2011, I was asked to predict 4 heroes and four zeroes in an era of digital transition. With LGC 2012 just round the corner, where I am going to come up with...
- Posted 12 years ago
-
Metrics, Benchmarks and buckets of money
I was asked to give a talk at Game Connection by Chris Kingsley of Rebellion (well, actually, he asked me to submit a proposal to the advisory board). His main beef: “not enough people put actual numbers...
- Posted 13 years ago
-
Top Down vs. Bottom Up Forecasting (Bootstrapping a Game Studio)
Bottom up means you start with your situation and capabilities -- pretty small numbers, I bet -- and work upwards to hopefully a decent number. You might look at all the options you have to drive views...
- Posted 13 years ago
-
In-game advertising forecast to grow to over $1 billion in the next five years
Screen Digest has just released a report covering the in-game advertising market in detail. The report focuses on dynamic advertising (i.e.: that which uses proprietary networks like those operated by Massive, IGA and Double Fusion) and views...
- Posted 16 years ago