Apple has just started an experiment that should be fascinating  for behavioural psychologist Dan Ariely. Ariely is the man behind the popular psychology title, Predictably Irrational. In Chapter 3, he explains at length the powerful drive that...

Candy Crush Saga is one of the most successful free-to-play games on the market at the moment. We hear different numbers for how much money it is making, but a run-rate of over $200 million a year...

Frozen Synapse from Mode 7 Games is by all accounts a great game. It is in my preferred genre (strategy), on my preferred device (iPad). Why haven’t I played it yet? Because it costs £4.99. I’m now...

In June 2010, 71% of the worldwide 100 top grossing apps on the App Store were paid only. Just two years later, that figure is 16%. If we include apps that are paid but also enable in-app purchases...

At the Cloud Gaming Conference Europe this week, a number of speakers recommended books that members of the audience should read. Alfred of Take Two suggested to me that I should make a list on Amazon of...

I think that the data points about whether free works are becoming very clear. In 2011, across the whole Appstore, 59% of the top grossing apps (not games, but all apps) were free. The charts below show the price...