I believe that every game has a ‘fair average value’ which I’d define as the amount that the average player feels is about right to spend on that game each month. Some players will spend much more,...

Social Cast’s mobile affairs infographic confirms that the best way to make money from mobile games is through IAP.  Since September 2009, revenue from IAP has soared, while revenue from advertising has remained almost static. With an average IAP...

For us at Future Games of London, having had great success with the Lite/Paid app model, ditching that and converting to Freemium was a BIG STEP. We’d built our business on a model that looks about to...

I’ve been working on Stronghold Kingdoms for over two years. It went into open beta late last year. Firefly has now opened a second world and released a new trailer of the game that takes a PC...

If you are developing an iPhone game that does not have an in-app purchase model, stop now. You are making a big mistake.

To tie in with US Shark Week, the company decided to test the freemium model. They offered the original full game for free, and gave players the chance to upgrade to a premium version (essentially more levels)...

How much is the online games industry worth? It’s a tough question, and is plagued by a difficulty of definitions. For example, Inside Social Games estimates that only half of the $1.6 billion they forecast to be...