I can watch a TV show live, in crystal-clear digital HD or, I can stream it from iPlayer when I want. At lower quality. Not bad quality, but I could have better, at the cost...

GDC is always full of great information. This year, free-to-play was the dominant topic, with many sessions focused on how this business model is evolving. I wasn’t able to attend all the sessions (there were between 5...

The Free To Play Summit is running later this month in London, and has just announced the final speaker in its impressive line-up – InnoGames chief marketing officer Volker Dressel, who’ll be taking on the contentious topic...

“Does free-to-play work” is no longer the question. Those who say it doesn’t are the games equivalent of climate change deniers. What matters now is how to make free-to-play work WELL to create popular, enjoyable and profitable...

Last month, Strauss Zelnick, CEO of Take Two, said "I've said for years the Holy Grail of our business is to take a packaged goods release and turn it into a subscription model." Zelnick may have been saying...

Current iOS darling Temple Run started life as a paid app. It cost 99c and contained in-app-purchases. According to an interview with Gamasutra, the app reached the top 50 in the paid app charts in August 2011, and...

In 2012, GAMESbrief will move on from arguing about whether free-to-play works to how to make free-to-play work. As I wrote in my last Gamasutra column of 2011, freemium has won and it’s time to move on....