This post was originally published as part of a regular series on gamasutra The last two weeks have been characterized by increasingly strident escalations of the debate on the merits of free-to-play. After months of feeling that...

Two announcements today suggest that companies embracing free-to-play business models may have over-extended themselves and are having to cut back. But the key question is whether this is a sensible restructuring of rapidly growing business or a...

In a fascinating interview on stage at the WTIA TechNW, Gabe Newell gave detailed insight into pricing experiments that Valve has run via its Steam digital distribution service.

Is “free-to-play” fundamentally different from “free”? Valve’s Gabe Newell thinks so.

Freemium or free-to-play have been the business model buzzwords in games for the last two years. We've begun to move from the kneejerk reactions ("they're not even games", "people who play them are stupid") to an emerging...

I've started looking really hard for people who disagree with me. I blog a lot about games. I'm the free-to-play guy talking to console developers about how it is the future. I am convinced. But I find...

Way back in 2008, Relentless was known just for Buzz! Our mega-successful, BAFTA-winning quiz franchise. We were riding high but we could feel the winds of change in the console market. PS3 had not given us our...