- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
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Improving Freemium Design – Madden 25Improving Freemium Design – Madden 25 As a monetization consultant/designer I write about games I play. Historically, I’ve only written these articles on games from smaller studios because stereotypically they make more mistakes or are easier to...
- Posted 11 years ago
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Nintendo is going to be the first major platform to embrace F2P. Here’s why.
Nintendo has decided to adopt the agency model for its self-publishing e-store. Microsoft has confirmed that it will be using the wholesale model, and I believe that Sony is doing the same. If that is the case,...
- Posted 11 years ago
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Early challenges launching Ionage free-to-playThe IAPs in Ionage work a little differently to the majority of F2P games. Although the exact implementation is a little different to the plan I laid out in my last article, the main goals are the...
- Posted 11 years ago
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“Your problem is that you are afraid of being punched in the face”
This was the borderline inappropriate comment that I made to a game designer at a client recently. The fact that the game designer was female didn’t exactly help my case. Yet this is the single biggest problem...
- Posted 11 years ago
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful free-to-play games on the market at the moment. We hear different numbers for how much money it is making, but a run-rate of over $200 million a year...
- Posted 11 years ago
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Becoming a Mobile Bloomingdale’s: Merchandising Free-to-PlayShould every free-to-play game be a virtual shopping experience? Opinions vary, but if your bread and butter is microtransactions then there’s a strong case for learning how to merchandise. Not everybody will want to implement the same...
- Posted 11 years ago
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[Gamesbriefers] Will the big next-gen console title be Free-to-Play?This generation’s Call of Duty will be a freemium title. Do you agree? Please show your workings.
- Posted 11 years ago
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
- Posted 11 years ago
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[Video] Design Rule 4: Build Complexity in LayersContinuing our series of videos introducing GAMESbrief’s Design Rules...
- Posted 12 years ago
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[Video] Nicholas explains F2P Design Rule No. 3
The third rule in GAMESbrief’s Design Rules for Free-to-Play...
- Posted 12 years ago
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Subway Surfers has more monthly players than League of Legends, and other new statsDeputy Editor Zoya Street has added another round of...
- Posted 10 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 10 years ago
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 10 years ago
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Is Microsoft buying Activision market share?
I’m spending some time getting back up to speed...
- Posted 2 years ago
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Web 3.0: Crypto-currencies, the blockchain, NFTs and pay-to-earnCryptocurrencies, the blockchain, NFTs and pay-to-earn: 4 separate growth...
- Posted 3 years ago
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Cryptocurrency, NFTs and pay-to-earn: the new world or a gigantic Ponzi scam?
Twice in my career, I have been at the...
- Posted 3 years ago