This is a guest post by Dan Franklin, Digital Publisher at Random House. When we launched Black Crown  at the end of May it was widely billed as Random House’s first foray into gaming, and received a level...

I believe free-to-play in core games works at a massive scale with a well known franchise; if you’re at the stage where you can viably consider it you’re probably doing pretty well for yourself anyway.

I’m not a fan of energy bars or other ‘negative’ mechanics where a player pays to remove an arbitrary barrier to playing the game. I have no doubt that these are effective techniques for improving monetisation but...

Going to the Game Developer Conference in San Francisco? Then come and learn how to make money from free-to-play games from a thought leader in the art. BOOK NOW: http://www.picatic.com/gbsf-friday and http://www.picatic.com/gbsf-sunday You’ll learn about the roles...

Two traditional games journalists discussing games on Twitter today. (I mean traditional as in “schooled in the business of games journalism when it was about boxed releases, printed magazines and PR trips”, not traditional as in “blinkered...