A friend of mine has asked me how I would expect the downloads of a freemium game to be spread over the first year after launch. As you can probably tell from the question, he is trying...

Pizzazz is not about looking pretty (well, OK, it is). It is not about making the game’s graphic designer think he or she is cool. It’s about rewarding players for doing the things that matter to them...

If you've been to a games industry conference over the last couple of years, you have probably heard some guy in a hat at the back of the room shout "You should have gone Freemium!" That was...

I was reading the comments on Rob Fahey’s column on the challenges facing Sony with the Vita. This comment, by Felix Leyendecker, a senior 3D artist at Crytek, leapt out at me. “Nintendos IPs are successful because...

Much attention is being paid in the press to traditional game companies (such as Valve) who are starting to integrate F2P ideas into their products - the (slightly offensive?) implication often being that "real" game companies are...

The secret of success of a free-to-play game is not about getting a little money from lots of people: it is about getting a lot of money from the players who love what you do.

For a player, the decision to spend for the first time is a momentous one. The game they are playing will move from being a free game to being a paid-for game. You need to think hard...