Last month, I argued why, on a ten year view, I don’t believe it will be possible to charge for basic access to content. We will all expect to have access to all the music, all the...

For us at Future Games of London, having had great success with the Lite/Paid app model, ditching that and converting to Freemium was a BIG STEP. We’d built our business on a model that looks about to...

Last year, I used Jagex as evidence that free pays. (See Free doesn’t work? Try telling that to Jagex making £38m from one free game, RuneScape) I’ve just dug into their accounts again. And it looks as...

Studios often get caught on the subject of whether they should give away a demo of their game, or leave it alone. The prospect is that they will acquire customers through this marketing effort, but the fear...

TechCrunch this morning posted a no-nonsense guide to the different business models in freemium, and some common misconceptions that people have about the way freemium works. It’s aimed more at B2B applications than B2C, but it is...

How much is your game worth? It’s a question that developers and publishers don’t ask often enough. They think that the price is pretty well set (around about £30-£40 in the shop) and don’t bother thinking about...

Hard Lines was featured as FAAD’s Free App of the Day on Monday the 15th of August, and so far (2 days in) we’ve seen huge amounts of downloads. On Sunday (it was made free at about...