As part of the free public sessions at Edinburgh Interactive, I gave a talk on the power of free. This is my most comprehensive presentation of how I think about it free. If you want a summary of...

I’ve got a chart below showing an overview of the big reviews we had (Kotaku, Touch Arcade, Pocketgamer, AppSpy and more) versus the sales spikes we achieved on the following days. Frankly, it makes pretty disappointing...

Andrew J. Smith of Spilt Milk Studios is clearly a gifted marketer. Armed with little more than chutzpah, charisma and Twitter, he has turned a zero marketing budget into a creditable campaign for his critically-acclaimed indie iOS...

I'm speaking at the Edinburgh Interactive Entertainment Festival as part of their Public Programme. Which means that both of my talks are free. Come along and ask me questions. And spread the word.

I own a virtual farmhouse in Farmville, an apartment in PlayStation Home and have paid for batteries to give me more energy in Cityville. If you work in traditional media, there is good chance that you are...

This post originally appeared in the Digital Content Monetization newsletter and is reproduced by kind permission. You can find further posts under the DCM tag. Earlier this week, I gave a lecture to 25 students on a...

Satoru Iwata and Andrew House have recently talked about how changes in the games industry are a damaging to quality and threaten our industry. The problem is that they are cherry-picking their datapoints, and are missing the bigger...