In those first few minutes, you have to convince me, body and soul, that this is game is worth investing my precious time in. You get one shot at it. Make it a good shot.

Nicholas was a keynote speaker at Shareplay in Denmark this week. In this video interview, he talks about why the games industry is so exciting to him from a business perspective: it's a creative industry, a collaborative...

Pizzazz is not about looking pretty (well, OK, it is). It is not about making the game’s graphic designer think he or she is cool. It’s about rewarding players for doing the things that matter to them...

If you've been to a games industry conference over the last couple of years, you have probably heard some guy in a hat at the back of the room shout "You should have gone Freemium!" That was...

The secret of success of a free-to-play game is not about getting a little money from lots of people: it is about getting a lot of money from the players who love what you do.

For a player, the decision to spend for the first time is a momentous one. The game they are playing will move from being a free game to being a paid-for game. You need to think hard...

Freemium creativity has only just started. It's not yet time to put down barriers and exclude any game genre from the freemium model. Just because Freemium games have been resource management based that doesn’t mean we can't...