In 2012, GAMESbrief will move on from arguing about whether free-to-play works to how to make free-to-play work. As I wrote in my last Gamasutra column of 2011, freemium has won and it’s time to move on....

Gamesbrief recently published a post estimating that 9 games made at least $20 million on the Appstore in 2011. This led to a big debate on Twitter about the viability of iOS, and ultimately on the future...

My analysis of the top grossing apps of 2011 yesterday covered the UK market. Today, I’ll look at the US App Store Top Grossing apps, based on the 2011 Rewind feature. Games dominate the appstore in the US,...

Freemium or free-to-play have been the business model buzzwords in games for the last two years. We've begun to move from the kneejerk reactions ("they're not even games", "people who play them are stupid") to an emerging...

The inexorable rise of free-to-play gaming has led to a vast array of criticism of the free-to-play model. A recent comment on Twitter from Jurie Horneman has helped me understand the fundamental challenges in free-to-play games, why so...

For us at Future Games of London, having had great success with the Lite/Paid app model, ditching that and converting to Freemium was a BIG STEP. We’d built our business on a model that looks about to...

TechCrunch this morning posted a no-nonsense guide to the different business models in freemium, and some common misconceptions that people have about the way freemium works. It’s aimed more at B2B applications than B2C, but it is...