- ARPDAUPosted 12 years ago
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- Your quick guide to metricsPosted 12 years ago
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[Gamesbriefers] Are mobile conversion rates really this low?
Question: Last month, Swrve released data suggesting that only 1.5% of players spent any money at all on mobile games, with 10% of those (i.e. 0.15% of the audience) representing about 50% of revenue. Do these metrics match...
- Posted 11 years ago
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[Gamesbriefers] Should you outsource PR?
Question: When an indie game is successful, the press attention can be completely overwhelming. Dong Nguyen says that it ruined his simple life. Some indies outsource their PR so that they can focus on development, but others...
- Posted 11 years ago
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[Gamesbriefers] How do I tell my boss he’s wrong about social?
Question: My boss thinks that all you have to do to make a game social is to add leaderboards. What can I do? Answers: Andy Payne CEO of Appynation Sit down, make a cup of tea and compose...
- Posted 11 years ago
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[Gamesbriefers] Are release dates still relevant?
- The most successful indie game this decade, Minecraft, was available in alpha. - Free-to-play games have soft launch, hard launch, major updates and so on. - The concept of a Beta is falling by the wayside
- Posted 11 years ago
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[Gamesbriefers] What was the biggest gaming event of 2013?
Question: So what happened in 2013? King almost floated but didn’t, possibly over one hit wonder concerns. Oculus Rift raised $75 million to become launch VR headsets. Angry Birds launched it’s first F2P game. Two consoles had...
- Posted 11 years ago
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[Gamesbriefers] Is mobile over for the little guy?
Question: Kristian Segerstrale was an early investor in Supercell (hey, Kristian). He recently wrote that “Few mobile / tablet games will be made with combined production and marketing budgets below $1M in the future.” Kristian has form...
- Posted 11 years ago
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[Gamesbriefers] What’s next for Supercell?
Question: A valuation of $3 billion. Large, deep pocketed, Japanese parents. Only two games, but my, how successful they are. What would you do next if you were the CEO of Supercell. And how do you make sure...
- Posted 11 years ago