- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
-
[Gamesbriefers] What makes you back a crowdfund campaign?
What campaigns have you backed recently, and what made them stand out in your eyes?
- Posted 11 years ago
-
[Gamesbriefers] Is GTAV peak oil?
GTA has made $1 billion in the first week. But from here on in, we have two console generations to support at the same time that mobile/casual/tablet and so on is taking off. Is GTA V the...
- Posted 11 years ago
-
[Gamesbriefers] Crowdfund fumbling a sign of failure for Ouya?
OUYA announced it would match-fund Kickstarted games that committed to OUYA exclusivity. Then some people thought some games gamed the system by getting friends and family to complete their funding, in order to trigger the OUYA funding....
- Posted 11 years ago
-
[Gamesbriefers] Biggest marketing mistakes
What is the most common marketing mistake you see in the industry? A lot of people struggle to get their games noticed in this crowded market, but they can still be a bit squeamish about actually engaging with...
- Posted 11 years ago
-
[Gamesbriefers] Are sexist ad campaigns an inevitable result of A/B testing?
Quick note: the image to the right is a genderswapped parody produced by staff at free-to-play game studio Meteor. The story behind it is amazing. You should go read it at the Hawkeye Initiative. Question: I wrote...
- Posted 11 years ago
-
[Gamesbriefers] Would you develop for Ouya?
Last week Ouya announced 'Free the Games', their plan to match-fund crowdfunded projects, as long as the game would be exclusive to the platform for six months after launch. This week, Ouya developers have revealed themodest sales...
- Posted 11 years ago
-
[Gamesbriefers] Can you get the immersion of console games on mobile platforms?
Question: We still hear people saying that the only way to get a truly immersive experience is on a large screen that dominates your living room with a controller in your hand. Is that true? Can you...
- Posted 11 years ago