I think the best model for children's apps is a demo with a paywall. I know it's an old model and not in vogue, but I think it's ideal. Parents can let their kids try the game without...

I've had a couple of meetings with smart, trusted contacts in recent days where they've predicted a walloping great crackdown on IAP in kids' games, and that advertising is going to offer the only sustainable business model...

This generation’s Call of Duty will be a freemium title. Do you agree? Please show your workings.

Should developers focus on honing their IAP strategy or stick ads in the game? How should they decide?

Steam recently refused to let Adult Swim bring a game called Paranautical Activity to Steam. Its reason? The developers had started out on Greenlight before switching to a publisher relationship with Adult Swim and Steam did not...

Mobile Mario must surely be on the agenda in Nintendo Towers. If it isn't - oh dear.

You run a big games company. You have the Star Wars licence to release a game on tablets and phones to coincide with the next movie. The game will definitely have IAP to provide variable pricing over...