- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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[Gamesbriefers] What was the most interesting game of 2012?
What do you think is the most important, influential or interesting game that was released in 2012, and why?
- Posted 12 years ago
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[Gamesbriefers] How do you define whales?
I’m toying with the idea of defining whales as “those players who represent 50% of your revenue”, meaning that you can quickly get a sense of how whale-dependent your business is. Is this a good idea and/or benchmark,...
- Posted 12 years ago
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[Gamesbriefers] Why are card battle games so popular?
A reader writes: “Right now I'm at pains to figure out what makes card battle games (Rage of Bahamut...) so successful and how they seem to disregard so many of our game development rules”. Can you help GAMESbrief’s...
- Posted 12 years ago
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[Gamesbriefers] Is the energy mechanic over?
Is energy over? Zynga uses energy as a monetisation method, and as a result, many players now see energy as a cynical money-grabbing ploy that typifies the cynical exploitation endemic in free-to-play games. Yet Boss Alien, the...
- Posted 12 years ago
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[Gamesbriefers] Is it dangerous to focus on whales?
Teut Weidemann has criticised the way that we present the data, saying: "This suggests whales is everything. But you simply don't tell that 50% of the revenue is done by the rest of the users, no you even...
- Posted 12 years ago
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[Gamesbriefers] Failure is definitely an option
One of the GAMESbrief design rules is that players must not fail, using examples such as Backbreaker and Bejewelled Blitz. It has also been one of the more controversial, with comments via Twitter and the web saying...
- Posted 12 years ago
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[Gamesbriefers] How would you save Zynga?
It was recently reported that Zynga’s market value was less than the value of its cash holdings and the property it owns in San Francisco. If you were suddenly asked to replace Mark Pincus, what would you...
- Posted 12 years ago