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Developers Lead; Marketing Bods follow
In an interview over at the Guardian, four games journalists gave their impressions of Gamescom. The full article is definitely worth reading, but this summary from Dan Griliopolous leaped out at me “The paid MMO is dead....
- Posted 12 years ago
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Gamescom hosts fight for the games market
The games world is limbering up for its own titanic struggle—a battle of the old versus the new. A battle between the bombast and hype of traditional, high-quality console games and the metrics-led marketing of the new...
- Posted 13 years ago
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Why is the games industry so in thrall to Z-list celebrities from other media?
Last week, MCV ran a story entitled Hollywood stars land at Gamescom. It listed the “stars” who were attending shows to promote games at the consumer event in Cologne. I haven’t heard of any of them. Not...
- Posted 14 years ago