Nicholas’ speaking schedule is getting ever more busy. If you missed Nicholas’ talk on Gamification, Transmedia, and Advergaming at the Games For Brands conference, then do not despair! The presentation is embedded below, and for more detail...

I’m going to be speaking at Games 4 Brands on Thursday in London. GAMESbrief readers can attend for £50 less than the normal price.

Sebastian Deterding is a good speaker and thinker on gamification. He has just posted a comprehensive demolition of Gabe Zichermann’s Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps . Sebastian’s review is worth reading, if...

Title: Games for Brands Location: London Description: Nicholas Lovell will be speaking on ‘Starting your Brand’s Journey into Games – The key differences between Transmedia, Gamification and Advergaming‘, at the Games for Brands conference. The event will...

The GAMESbrief guide to marketing and gaming has been very popular, and huge thanks to everyone who has shared it via Twitter, email and Facebook. There has been some negative response though. In particular, some people took...

If you use the terms gamifying, advergaming, transmedia, in-game advertising and game-making interchangeably, STOP! Stop right now before you waste your time, your client’s money and the efforts of whichever partner you commission to make the wrong product. Read...