- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 13 years ago
-
The death of Guitar Hero became inevitable, but was it avoidable?
On Wednesday, Activision declared the end of the music game. What a journey it’s been. In 2008, music-based games generated £1,700 million in retail revenues. The following year, it fell by 50%. Now the Financial Times estimates...
- Posted 14 years ago
-
Guitar Hero goes all Web 2.0 with new CEO
Well, that may be a slight exaggeration, but Activision has appointed the former COO of Yahoo to head up the Guitar Hero division. Dan Rosensweig is a heavyweight new media guy, with a key role in creating...
- Posted 16 years ago