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Home   >   Posts tagged "how to market a game"
  • Why do people care about your game?

    Some thoughts on the intersection between design and marketing from Zoya Street. For more, see the previous post in this series, What Kind of a Relationship is This? Marketing and game design are not entirely separate from...

    • Posted 10 years ago
    • 1
  • Indie Exposure: this time it’s personal

    One particular USP available to all of us indie developers, is something few AAA studios have quite the same access to... It is ourselves. Our ability as indie developers to be individuals, with distinctive personalities and motivations is incredibly...

    • Posted 13 years ago
    • 1
  • Indie Exposure – Why’s it so hard?

    Last Friday I was at the incredible Bit of Alright, David Hayward's smorgasbord of indie delights, giving a talk about Indie Exposure. Self-publishing the Greedy Bankers games has taught me a lot of lessons, not least just...

    • Posted 13 years ago
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