“Does free-to-play work” is no longer the question. Those who say it doesn’t are the games equivalent of climate change deniers. What matters now is how to make free-to-play work WELL to create popular, enjoyable and profitable...

Every game needs a YouTube video. It is the anchor of your marketing campaign, and provides an asset that blogs and review sites can use.

For the past twenty years, developers have had to ask permission before they could make a game. Those days are over. You no longer need anyone’s permission to publish.

The number rule for acquiring customers is to make sure that you can contact them again in the future. For decades, games publishers have considered customers as disposable playthings, to be courted for a new game and...

I’m at the Edinburgh Interactive Entertainment Festival today. I spoke this morning to 50 people wanting to break into the games industry. (I told them that there is only one sure-fire way to make games: to make games....

I’ve been selling How to Publish a Game for a massive 50% off. It’s reduced to £49.50 until the end of Tuesday 7th December. If you are interested in: Eight proven ways of making money from your game...

To celebrate the redesign of the website, I’ve decided to hold a sale. For the next two weeks, you can buy How to Publish a Game for a massive 50% off. Yep, that’s right. Half price. You...