At Kiloo, we’ve been experimenting with mobile ad networks since we first launched Whac-a-Mole on iOS in 2009. We use advertising as a secondary monetising tool in both Frisbee® Forever and Bullet Time HD, and are constantly but...

Social Cast’s mobile affairs infographic confirms that the best way to make money from mobile games is through IAP.  Since September 2009, revenue from IAP has soared, while revenue from advertising has remained almost static. With an average IAP...

Wondering how much money you could make by introducing in-app purchases to your games? GAMESbrief has the figures you need to read on IAP revenues and players’ purchasing behaviours: Last November, in-app purchases represented 30% of all iOS...

As I’ve said a lot (and it’s fairly common knowledge), when Apple features you, your sales rise in an entirely predictable and reassuringly reliable manner. Last time Hard Lines got featured it was in the ‘New &...

Continuing my analysis of Flurry’s amazing statistics, 31% of revenue generated by in-app purchases for iOS and Android games comes from transaction sizes of over $20. Look at this chart provided by Flurry: It shows a pattern...

Regular readers will know that I am a great believer in the free-to-play model, the future of games (and possibly all media) is about satisfying the power-users and superfans (otherwise known as whales) and the anyone pursuing...

Earlier this week, I blogged about how much money Epic Games was making from the In App Purchase option for Infinity Blade: somewhere between a third and a half of their revenue. Epic VP Mark Rein followed...