I’ve been running a simple A/B test for the title of my next book over the Bank Holiday weekend. I uploaded four ad groups to Google. All had identical text but the titles were different: The image below shows...

As you may remember, I am writing a book of short, sharp, single ideas to improve your online game. Things like “Sex Sells: Use double entendres to drive sharing and clickthrough” or “Be generous: by giving away currency,...

I'm experimenting with the idea of 52 game idea explosions: small, perfectly formed ideas that you can pick up and go - aha, that helps me think of ways of improving my online game (social, mobile, browser,...

I've been working on an idea over my holiday. It's for a short, punchy book that will give you 52 ways to improve your free-to-play game. Currently it merges ideas from social games, from free-to-play, from mobile and...