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If QuakeLive can’t survive on advertising alone, who can?
John Carmack has announced that in-game advertising was not remunerative enough to support id software’s web-based version of Quake and a premium service is on the way. Does this mean that the days are numbered for high-quality...
- Posted 15 years ago
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Are IGA’s woes company-specific or are advertisers turning off games?
Venturebeat published a very downbeat article on the future of IGA today. Entitled “Struggling in-game ad firm IGA Worldwide seeks investments or possible sale“, Venturebeat reporter Dean Takahashi tries very hard to imply that IGA is in...
- Posted 16 years ago
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Quake Live launches Open Beta today
Quake Live will launch its open beta today, paving the way for FPS action in an ordinary browser. Quake Live has the potential to revolutionise first person shooter gaming in much the same way that the original...
- Posted 16 years ago