“I don’t know a lot of people who went indie because they wanted to do PR” Being an indie game developer means being responsible for much more than just designing a game: you could find yourself having...

Some thoughts on the intersection between design and marketing from Zoya Street. For more, see the previous post in this series, What Kind of a Relationship is This? Marketing and game design are not entirely separate from...

At the Develop Conference in 2011, Sean Murray of Hello Games was the keynote speaker for the Indie Dev Day. One key point he made was that we hear a lot about the successful indie developers, but...

Following Phil Fish’s dramatic retreat from online communication, I’ve been reflecting on one particular point that came out of the discussion about his problems. Many people say that ‘trolls’ are an inevitable part of the digital landscape,...

Someone has watched one of my awfully structured, poorly presented and foul mouth filled talks and asked me to put word to virtual paper and do a blog post. I am very grateful for this opportunity and...

I’m not a fan of energy bars or other ‘negative’ mechanics where a player pays to remove an arbitrary barrier to playing the game. I have no doubt that these are effective techniques for improving monetisation but...