- ARPDAUPosted 12 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 12 years ago
- Your quick guide to metricsPosted 12 years ago
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The Humble Bundle team have read Influence. Have you?
The Humble Bundle webpage uses a couple of very powerful sales techniques. If you’ve read Influence, the Power of Persuasion by Robert Cialdini (and if you want to sell anything in this life, including games, you should),...
- Posted 13 years ago
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Social proof – how one granny can persuade a crowd to take on armed robbers
I was recently talked to a social games client about how important Social Proof is to creating successful social games. He listened to my exposition of Social Proof and said, “Oh, you mean like that granny who...
- Posted 14 years ago
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Scarcity, or “why I should know better”
Yesterday, I gave a talk on self-publishing at a TIGA event. It was fun. As I sometimes do, I took along a number of copies of How to Publish a Game to sell at a conference discount....
- Posted 14 years ago
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Candy Crush Saga–where free does mean free
Candy Crush Saga is one of the most successful...
- Posted 11 years ago
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[Video] Design Rule 4: Build Complexity in LayersContinuing our series of videos introducing GAMESbrief’s Design Rules...
- Posted 12 years ago
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[Video] Nicholas explains F2P Design Rule No. 3
The third rule in GAMESbrief’s Design Rules for Free-to-Play...
- Posted 12 years ago
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Subway Surfers has more monthly players than League of Legends, and other new statsDeputy Editor Zoya Street has added another round of...
- Posted 10 years ago
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Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the...
- Posted 10 years ago
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Zynga’s conversion rate
I was digging into definitions of conversion rate, and...
- Posted 10 years ago
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Is Microsoft buying Activision market share?
I’m spending some time getting back up to speed...
- Posted 2 years ago
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Web 3.0: Crypto-currencies, the blockchain, NFTs and pay-to-earnCryptocurrencies, the blockchain, NFTs and pay-to-earn: 4 separate growth...
- Posted 3 years ago
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Cryptocurrency, NFTs and pay-to-earn: the new world or a gigantic Ponzi scam?
Twice in my career, I have been at the...
- Posted 3 years ago
